OK or not OK?

2.21 million active athletes
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4 Swiss sports talents
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1 Team
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Task

How do you sensitize young athletes to more ethically correct conduct in Swiss sport? With an awareness-raising campaign in which Swiss sports talents are asked to scrutinize borderline situations.

Implementation

In Swiss sport, the dignity of everyone involved should come first. However, it is not immediately clear in every situation whether you are still in the green zone or whether a boundary has already been crossed. Swiss Olympic's awareness-raising campaign therefore focuses on young Swiss sports talents who ask themselves questions about an unclear situation. To answer the question, they are invited to find out more about ethical borderline situations at swissolympic.ch/areyouok. The Ethics Compass helps to recognize borderline situations and to act appropriately.

Success

By posing the question, the campaign encourages young viewers to think about ethics in sport themselves. An important contribution to ensuring that ethical principles are practiced even more in the Swiss sports system.

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